Organizations work together to promote physical activity and more time outdoors “There’s strength in numbers,” the old adage goes. So the National Wildlife Federation is collaborating with a diverse community of businesses and nonprofits to ensure the movement to get kids off the couch and into nature is a success.

In June NWF partnered with YMCA of the USA, REI, Sierra Club, Izaak Walton League of America, The Outdoor Foundation, National Recreation and Park Association and the Children & Nature Network to form the Outdoors Alliance for Kids. The coalition seeks to “strengthen the connections between land conservation and time spent outdoors, empower youth leaders to advance the reconnecting with nature movement, and promote resources and events that help people reconnect with the great outdoors,” says Patrick Fitzgerald, NWF’s director of education advocacy.

NWF is also part of the broad coalition that helped to draft and will be implementing the recently released National Physical Activity Plan, a sweeping initiative to improve public health. The plan includes strategies for motivating people in every community to become and stay physically active and for removing the barriers that may stand in their way. Together with Sierra Club, NWF is leading efforts to advocate for more opportunities for physical activity in open spaces and community outdoor recreation areas.